BASIC CONTENTS OF RUTA-N M3T1 BUSINESS PLANS

• Executive Summary

  • The Executive Summary should clearly describe the venture and the key points of the Business Plan, including the business opportunity, the strengths of the project, necessary funds and technical and commercial viability.

  • It is important to remember that the draft of the project is usually the first and, often, the only thing that is read, along with the economic and financial data.

  • It should not be longer than 2 pages.

• Presentation of the undertaking and the product/service

  • Functions, purpose, objectives, SWOT analysis and location of the undertaking.

  • Description of the characteristics of the product/service.

  • Historical development and short and medium term expectations of the sector.

  • Technology and protection status.

  • Distinguishing features of the product.

• Market

  • Market research, consumer preferences etc.

  • Detection of unmet demand.

  • Prospective clients.

  • Segmentation, specificities and size of the target market.

  • Competitors: number and location, supply conditions, potential substitute products.

  • Projected market share and estimated evolution.

• Production plan

  • Manufacturing process.

  • Necessary facilities and equipment.

  • Providers: availability and variety, purchasing conditions etc.

  • Retailers: distribution channels, characteristics and costs etc.

  • Quality assessment.

• Marketing plan

  • Product/service characteristics: needs served, technical and quality characteristics, protection against infringers, competitive position.

  • Pricing policy strategy according to each market segment and trade conditions (terms, discounts, due dates for payments).

  • Client communication channels.

  • Marketing plan and advertising campaign.

  • After-sales service.

• Legal framework

  • Legal form of the undertaking.

  • Legal framework as regards sales, manufacturing or service delivery.

• Business development and management

  • Description of the development team.

  • Human capital, skills and strengths.

  • Human resources organisation and policy.

• Financial and economic plan

  • Estimated revenue and expenditure, usually for a 3-5-year period. Profit and loss account and balance sheet, cash flows, cash position.

  • Necessary investment.

  • Needs and choice of the source of funding.

  • Basic profitability ratio.

• Annexes

  • Technology protection (patents, etc.).

  • Any additional information deemed necessary for the correct assessment of the project.